Miami-(Business wire)-2022 is an exciting and natural milestone for the Max Borges Agency (MBA). For the past two decades, the MBA has been a driving force in consumer innovation and technology public relations, helping cutting-edge global brands get national media attention and map their products throughout the year.
Backed by a proven media pitch strategy, influential data storytelling, and a strong network of journalists and influencers, the MBA brings clients’ products to the right people to drive brand awareness and growth. It is excellent to provide at the right time before.
“Looking back over the last 20 years, the word” focus “comes to mind. We deliberately focused on being the best in the business with an innovative consumer product acquisition media strategy. This has benefited the MBA and brand partners. It’s great to look back at the hundreds of brands that have helped grow our business. “MBA CEO Max Borges said.
Max’s approach to building a business was different from the way most PR agencies started. He has expanded the growth of the agency as an entrepreneur rather than a PR practitioner with no traditional PR background. This approach allowed the business to grow rapidly and infuse entrepreneurship into the agency culture.
Over 20% of the MBA’s current team has been with the institution for over a decade. Each embraced this entrepreneurial spirit, created their own path, and created new departments, practices, and category excellence. Agencies continue to expand and evolve with this collective growth mindset.
The MBA is also celebrating its recent success in expanding its client base and expanding its team nationwide. Newly signed brand partners over the past six months include Greenworks, GE Lighting, CharityRX, Wahoo Fitness, Future, House of Marley, Alo Moves, Xshore and Epidemic Sound.
A year after the pandemic, the MBA contacted each team member to determine which work style was best for them. With a fully flexible remote structure, the response was almost unanimous. Since then, the MBA has not looked back and has hired more than 15 new team members from all over the country.
Going forward, the MBA is preparing to further expand into the growing areas of innovative consumer lifestyle brands in the categories of health, wellness, travel, the outdoors, home and childcare. The MBA’s revamped market positioning extends the world-class acquisition media approach to innovative consumer brands that go beyond traditional technology.
“We are now ready to make the next 20 years even more spectacular. Our new market positioning has put agencies in several consumer categories to help us do our best. Open. Summary, Gift Guide, Data Storytelling, Executive and Brand Placement. Looking forward to what the future holds. ”
About Max Borges Agency
Founded in 2002, Max Borges Agency is a PR agency that helps ambitious and innovative consumer brands launch cool things by attracting national media attention all year round. The agency has been named “Best Companies to Work For” by Outside Magazine, PR News, Sabre, PR Week, Bulldog, Sun Sentinel and South Florida Business Journal, and has been included nine times in INC5000’s fastest growing companies. increase. www.maxborgesagency.com.